Back in the day, when you saw newest pins first, things were much easier for us pinners trying to get our pins seen.
You posted a pin and it showed up in your followers feed. Simple. Well things aren’t so simple anymore thanks to Pinterest’s new smart feed algorithm. I have heard great things about Pinterest’s new smart feed and I have heard others say they hate it.
What if I told you, you could master their smart feed algorithm by following a few simple rules when posting your pins?
You can still get your pins seen. It will simply take a bit of practice and a new way of doing things. I know, I don’t like change either but it has to happen.
What are people saying they despise about the smart feed and what can you do to avoid feeling the same way? Let’s get into that subject first.
Pinterest decided to get a bit more techy and now has a tendency to act like Google ads. Google ads show up all over the place when you’re browsing the world wide web based on your browsing history and interests. They do this for a better marketing strategy.
They simply show you targeted ads. This saves them money and time by not showing random ads with no relevance to you. Pinterest has taken cue and is essentially doing the same thing.
Pinterest shows you pins based on your history both on and off Pinterest. They are able to do this by accessing your browsing history. Any web page you go to in this day and age, has a “pin it” button and Pinterest can see exactly where you have been and what your interests are.
Now, I don’t know about you but I don’t exactly like this. Just because I was buying underwear and bras from Victoria’s Secret earlier, doesn’t mean I want to come to Pinterest and see underwear in my feed. No thank you. So maybe that was a bad example, but you get where I’m going, right?
So what can you do about this?
Pinterest has also updated some of it’s user settings when updating their smart feed algorithm. If you go into your settings you can actually turn this feature off. Another way to combat this problem is to clear your browsing history and cache.
I recommend just using the setting located within Pinterest. But either way should work. Problem solved.
Now we move on to the “similar pins” section. With Pinterests smart feed, when you pin something or open it for a closer look, it shows you similar or recommended pins when you scroll down. This is a feature that I don’t mind terribly but I have heard others state their dissatisfaction with it.
I don’t mind it for a couple of reasons.
- When I am searching for pins related to a certain topic, I like the convienence of having more pins right there at my fingertips.
- Second, if i don’t want to see them, I can just hit the back button to return to my smart feed.
Have you guys noticed a little symbol, sort of like a camera icon, pop up on pins on the lower right corner of the pins on your smart feed? This is also a newer feature and it is basically the same thing as the recommended pins, only you control it. When you hit that icon, it will show you similar pins. I like this feature personally.
If I found a fireplace mantel decorated nicely but it isn’t exactly what I had in mind, I can hit that icon, and find more similar ideas. It can be useful at times and it doesn’t exactly interrupt my browsing experience.
Not everyone likes the recommended pins feature and Pinterest obviously knew that. They added a disable feature in their settings for this as well. If you don’t want to see those pins, simply turn that feature off.
So how can we beat the Pinterest smart feed and get our pins noticed and what exactly does this algorithm entail?
The smart feed shows, active, high content, relevent pins to it’s users. A new pin that was added today is going to have little traction in the smart feed.
It hasn’t yet gained repins and may take a little while to be noticed.
Pinterest focuses on showing only high value content. This can be bad news for some newer bloggers trying to gain traction for their blog using Pinterest. I have even come across many popular bloggers saying their traffic and repins declined after the changes that Pinterest made.
Pinterest can be a great place to gain traffic but it has changed so much, so quickly. It can be difficult to keep up with all of the changes. Luckily, I have spent a lot of time focused on learning some tricks to have this smart feed work for me, instead of against me.
The smart feed on Pinterest uses a few things to determine what it will show to its users. It shows pins with great graphics, detailed and valuable content, and popularity.
This is where SEO really comes into play. You can’t just have a great graphic, or just have great content, you need both and it has to be SEO friendly.
I know, I hear SEO, and I cringe because it can be really hard to master at first. When I first started actually focusing on and studying SEO and what it actually meant, my brain literally had a melt down! There is so much information on the web and it’s not exactly easy to understand.
There are so many elements to SEO that no one person can ever know eveything about it. Period. If they say they do, they either have a huge ego, or they are simply lying to you. Sorry, but it’s true. I don’t want to scare you away from learning the basics of SEO though because you can take certain steps that are fairly simple and have the ability to create a huge impact. Just start with what I discuss in the rest of this post and go from there.
I have figured out some basic tactics to SEO and I have tested them over and over again. I have spent months testing certain tactics (and they didn’t all work like I thought they would) but I learned a ton of valuable information by getting really detailed with what I did with it.
Below are apects that worked well for me. I tested them all individually to see the impact (if any) and then put all of these steps together and tested it. The results are far better when you follow them all as a whole.
So here are the steps you can take:
Create Great Graphics for all of your photos/pins. When saving your graphics, it automatically saves your graphics with a bunch of numbers, for example, like this,1234_jpeg.
Don’t leave it like that. It actually creates an impact on SEO. It all starts with your graphics before they are uploaded. Before saving it, change it to a keyword. So, if you are saving an image of a puppy, change the automated save title to something like “cute puppy”.
This embeds your photo with SEO keywords from the start. Next, when you post that photo to your blog post, it will give you the opportunity to add a description and alt tags before posting it.
Take advantage of this area too. Create a description using keywords. Add tags to your photo using keywords. Any place that you are able to enter crucial keywords, do it. Most people skip over this aspect of SEO and you shouldn’t because every area matters. Google bots, MSN bots, and other search engine bots crawl your photos too! Do This step every time. This is already setting up great SEO.
Next, when saving or sharing these keyword rich graphics to Pinterest from your blog, create SEO friendly descriptions for your pins. Include major keywords and form a nice flow. Be careful not to make it sound to spammy.
It should be in sentence form so people can read it and understand what that pin is about. Really focus on describing your content to someone in just a sentence or two.
They need to know quickly why they should save the pin, click through and what problem it could solve if they do. Know your audience. I always say that anything be turned into a problem that needs a solution, even if they don’t know they need that problem solved!
For example, If I am creating a post about a survey site, I want to pull you in, and solve a problem you have. The problem could be that you need extra money for Christmas. It’s a problem you have but aren’t actively searching for a solution. You aren’t seeking a solution on Pinterest but I created one anyways.
I bring attention to the problem and provide a solution by creating a careful designed description. “Everyone needs extra cash for the Holidays. (Problem) Check out my post explaining my exact method for paying for Christmas with Survey Sites. Make extra money online, from home with Survey Sites. (Solution) Keywords: Money, Online, Extra Money, Survey Sites.
I usually start with the problem, then provide a solution. The problem is highlighted first and if it pertains to them, it peaks interest, so they either save it for later or go ahead and read it. Personally I prefer the save, because that gets the pin better stats.
If they go ahead and read it, then more then likely they won’t save it. Either way, the Pin got noticed. I can’t have my cake and eat it to, I guess. (Although I never understood that saying because I always eat the cake).
Be careful not to include to many hastags as this can throw the algorithm off. Pinterest doesn’t specify how many is to many. I personally don’t use hashtags but will start experimenting with them to see what they can do. I will share that experience with you when the time comes.
Keep your boards neat. Only pin content that is related and fits. They need to be organized and stay on point. Add descriptions using those keywords to every board description.
Keep your board titles clear and concise using keywords. This will help Pinterest recommend your boards to others, in turn, getting your pins more traction. Keep it simple. You can even do a little research by typing board names into the search bar, and checking to see if it seems popular. It is popular if your search returns a ton of boards with that name.
So on to my next tip. This can be a huge deal to gaining popularity for your pins and I highly reccomend you put some effort towards group boards.
Group boards are boards that have a bunch of people (collaborators) pinning to the same board. If you can find an active group board within your niche, jump on it. Now, sometimes they can be hard to get into but persistance pays off. It may take a little time and a few emails to get excepted but keep trying. That is key.
So what happens in a group board is this, you pin your content and you share others’ content. Your content gets shared in return. This can lead to a higher number of repins, making your pin more popular. As it becomes more popular, it begins to pop up in the smart feed.
So, let’s do a quick recap of everything we have went over today.
Keep your graphics on point and high quality. Include rich keywords to optimize them for the Pinterest Smart Feed. Add keywords everywhere, in your graphic desription, pin description and when saving your graphics. Join a few group boards. Post your content to group boards, as well as share others related content.
By using these methods, I have been able to regain my traffic from Pinterest after the switch to the smart feed. If you take the time to really focus on SEO and creating beautiful graphics, you can make Pinterest work for you too.
For a complete directory of resources keep scrolling below. I have a link where you can find group boards on Pinterest to join and where I go to create stunning graphics for Pinterest and my blog (for free).
Also, if you sign up down below, I will email you a printable or downloadable guide to nailing the Pinterest Smart Feed. This guide is packed full of tips and tricks (more then I have shared here) and visual examples of appealing and beautifully designed graphics. It is all the inspiration you need to create your own stunning graphics!
Leave a comment down below with any questions. How do you feel about the smart feed and the changes Pinterest has made? Let me know in the comments. Have a blessed day!